As Westchester County continues to see a rise in COVID-19 cases, County Executive George Latimer is urging residents to remain vigilant and practice the
proper behaviors to help stop the spread. To this end, Latimer is launching new Spanish-language based ads to reach some Westchester residents in their native language.
“Our outreach includes public communication with individuals. If we fail to reach people, if they fail to modify their behavior to suit the crisis of the day, then the crisis continues,” Latimer said. “So we have begun a new aggressive campaign – in both English and Spanish – about the dangers of risks of COVID-19.”
The county has released new flyers, robocalls and PSAs in English and Spanish aimed at ensuring residents still understand the serious stage of the
pandemic we are in. As we see new COVID-19 spikes in communities with large Spanish-speaking populations, it is imperative the county reaches these
residents in the most impactful manner.
The robocalls began late last week and reminds residents that the COVID-19 pandemic is far from over. In it, Latimer reminds residents that, “you do not need
symptoms to give the virus to someone else.” The Spanish language PSA can be viewed here: https://www.youtube.com/watch?v=DFU4OQms-mo
A longer Spanish language information video can be viewed here: https://youtu.be/t5-ou91sR54. (Submitted)
